A user-experience team shadowing college students might seek to understand details such as: How do students approach registering for classes? Do the class times offered meet their needs? Do they have the data necessary to make informed decisions? How much are they paying for textbooks? What do students understand about the financial-aid system? Is it intuitive or confusing?
You can call it “Internal Advertising” if you want; I find that a bit old-school, frankly. I prefer the term “CULTURAL HACKING”- changing your company’s fortunes NOT by trying to directly change what the general public thinks of you, but by trying to change what YOU think of you.
Improving the company by improving the culture, by subverting the culture via counterintuitive means. Exactly.
The important feature that design brings is this bridge between the science and the arts. And I don’t think many people understand the power of design to put these two things together.
Learning is emergent, a lifelong pursuit, not relegated to the brick walls of an institution or to a narrow window of time during life; it has no specific end point. The artificial divisions of work, play and education cease to be relevant in the 21st century. Learning begins on a playground and continues perpetually in other playgrounds, individual and shared workspaces, communities and more. Learning can be assessed but doesn’t aim itself exclusively toward assessment.
We see school as one node in a broader network of learning available to young people, and believe we can call on the untapped capacity in more informal and interest-driven arenas to build more learning supports and opportunities. In an era when our existing educational pathways serve fewer young people, it is critical that we build capacity, opportunity, and new models of success, rather than orient our efforts solely on optimizing the playing field of existing opportunities.
A collaborative, startup mentality is being adopted by workers and organizations that allows for new ways to learn. Multidisciplinary teams made up of people with diverse experiences are allowing participants to teach each other and learn at the same time.
In the US, an undergraduate education used to be an option, one way to get into the middle class. Now it’s a hostage situation, required to avoid falling out of it. And if some of the hostages having trouble coming up with the ransom conclude that our current system is a completely terrible idea, then learning will come unbundled from the pursuit of a degree just as as songs came unbundled from CDs.